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Google Algorithm's Top 10 (Assumed) Positive
Factors |
1.
Keyword Use In Title Tags
– "Notice number one – that you have HTML title tags that
reflect the key terms you want your page to be found for.
That's been the advice since I first starting writing about
SEO back in 1996. Eleven years later – and even in the age
of it's all about links -- it remains the top ranked tip by
so many experts. – Danny Sullivan, Search Engine Land.
2.
Global
Link Popularity of Site (The overall link
weight/authority as measured by links from any and all sites
across the web – both link quality and quantity) – "Think of
a web page as a town. If a city has freeways, airports,
train stations, bus shelters and a port, that's a good
indicator that it is an important hub. That orphaned web
page with no links pointing to it? It may as well be a
hidden tribe of Amazons that no one has discovered." – Lucas
Ng (a.k.a. shor), Fairfax Digital online marketing analyst.
3.
Anchor
Text of Inbound Link – "Anchor text of the
inbound link is one of the most concise assessments another
person can make about what your site/page is 'about'." –
Mike McDonald, WebProNews
4.
Link
Popularity within Site's Internal Link Structure
(Refers to the number and importance of internal links
pointing to the target page) – "As mentioned on my blog, you
can pulse a page's rankings by including and excluding links
to it from your home page." – Russ Jones, Virante CTO.
5. Age of
Site (Not the date of original registration
of the domain, but rather the launch of indexable content
seen by the search engines) – "We have seen new sites
flourish as long as they have a clear connection to the
'parent' site that has already gained trust." – Chris Boggs,
Search Engine Land Associate Editor.
6. Topical
Relevance of Inbound Links To Site (The
subject-specific relationship between the sites/pages
linking to the target page and the target keyword) – "We
seem to have moved from analysis of simply anchor text, to
including surrounding text and probably even page theme." –
Caveman, SEO/SEM Consultant.
7.
Link
Popularity of Site In Topical Community (The
link weight/authority of the target website amongst its
topical peers in the online world) – " I've seen one of my
sites goes from #39 to #1 right after I got 1 link... from
the #1 spot on the keyword I was trying to get" – Guillaume
Bouchard, CEO NVI Solutions.
8.
Keyword
Use in Body Text (Using the targeted search term
in the visible, HTML text of the page) – "If you are writing
about 'dogs' then you should naturally use keywords related
to 'dogs' within your content. If you don't have keywords
within your content it can become hard to rank for those
terms." – Neil Patel, Pronet Advertising.
9.
Global
Link Popularity of Linking Site – "This is why
people bought PageRank 7 site links for lots more than
PageRank 6 links. The links were very valuable, and the
information on how strong they were was very valuable (this
is why it's also very hard to GET an accurate read on
anymore without an SEO shaman). – Todd Malicoat, Stuntdubl
SEO Consulting.
10.
Rate of
New Inbound Links to Site (The frequency and
timing of external sites linking to given domain) – "I don't
think getting fifty links overnight will kill you.
Especially if those links are bringing traffic and from
quality sites. Getting 100K links overnight and having no
visitors or search queries as a result smells abit fishy no
matter how you look at it." – Rae Hoffman, Principal,
Sugarrae SEO Consulting.
WebProNews
Insider Report by Jason L. Miller.
WebProNews.com
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